There is ONE Secret to Internet Marketing
By
Terry Dean
Too
many people are constantly searching for the "Holy Grail"
of Internet advertising. Instead of just getting out there and doing
something every single day, they sit back and wait till they find
the "Secret" to Internet marketing.
Sure,
there are great techniques you could be using. I am sure there are
products out there which will teach you how to market better online.
You should always be learning. The moment you stop learning, you
start stagnating.
You
will find that many of the techniques that the top experts teach
you may actually disagree with one another. This is because there
is only one true judge of what works in the online marketplace...testing
and results. Without testing everything you put to use, you will
never know what is or can work for you.
There
is one "Secret" of Internet marketing every single successful
Internet marketer will agree upon.
If
you sit back and do nothing, you will get nothing!
Successful
Internet entrepreneurs are doing something. If you sit back on the
sidelines and just watch what's going on, you will never win the
game.
Start
doing something...even if it doesn't work!
You
have to "practice" Internet marketing.
Set
up a mirror page on your site or some other tracking mechanism and
place a classified ad in an ezine. If it doesn't work out the way
you wanted, place a different ad in another ezine. If it does work,
then keep running and add on more ezines to your advertising campaign.
Use
one of the traffic techniques in my free e-book "Unlimited
Traffic." If it doesn't create the traffic you want, add another
technique. This ebook has 55 techniques Internet marketers are currently
using to get traffic. Keep adding on new techniques until you get
the traffic you want.
If
you want to write better ads for your products, then find some of
the best sales letters and start copying them by hand. Then, practice
your own letters.
Something
that almost no one ever seems to mention in regards to business
is that some of the most successful companies expect that only one
out of every seven products they create will be a success worth
continueing.
Claude
Hopkins, considered by many to be one of the greatest marketing
minds ever, recorded this in "Scientific Advertising:"
"There
are many surprises in advertising. A project you will laugh at may
make a great success. A project you are sure of may fall down. All
because tastes differ so. None of us know enough peoples desires
to get an average viewpoint."
The
first site you create might not be that profitable. If you are smart
and stay in contact with the right people, you will learn something
from it. Your next web site may be the success you are looking for.
The
reason you may not be making money right now could be that you have
the wrong product or are targeting the wrong market. If you can't
explain to me in one paragraph exactly who your targeted market
is, then you aren't ready for success on your site.
Test
some different products. Test some different advertising methods.
Test some different ads. Only testing can tell you what will or
will not work online or offline.
The
key is to keep your testing small so that it doesn't cost you an
arm and a leg. Test one or two ezine ads. Purchase a 10,000 banner
ad campaign. Set up a small budget of say $50 - $100 every month
just for testing (more experienced marketers have a much higher
budget for testing).
Never
spend any money on advertising where it will put you out of business.
It should be as small and risk-free as possible at all times.
If
you can't afford to spend or lose any money in advertising, then
start trying free traffic techinques. There are dozens of them that
you can use as well. In this area, never spend more time on any
advertising technique than you can afford to lose.
Time
is money and as you become more and more successful in this business,
it is the time that you run out of first.
The
Secret to Internet marketing is to "Do Something." Even
if it doesn't work out quite as well as you plan, keep doing it
or add in other elements and aspects to your business.
The
second Internet marketing secret is much like the first one. It
is "Don't give up!"
Terry
Dean is the author of "The
Magic Formula" ebook - a Step-by-Step system for making
a profitable internet business.
This article is an excerpt from the FREE E-Book "Unlimited
Traffic: The Webmaster's Secret Resource to Tens of Thousands
of Hits Daily" which can
be downloaded for Free: www.bizpromo.com/traffic.exe |
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