|
"Five
Steps to Turbo Charge Your Dreams"
©
2003 Stuart Goldsmith
|
|
1.
Dream of a brighter tomorrow. Your yearning power is more
important than your earning power.
2.
Be rational. Mysticism is your mortal enemy. There are obvious,
logical steps between here and your dreams. Write them down
in bite-sized chunks and follow them like a route map.
3.
Act. All is dust without action. Action is the key.
|
4.
Be disciplined. Life is tough. Fight. Others want you to fail. Ignore
them. The world is against you - go your own way. People will spout
rubbish - ignore it.
5.
Start today. Procrastination is the thief of time. Winners start
right now. Losers chatter to themselves that they will start 'one
day real soon.' It never happens.
Hierarchy
of Needs
All
dreams are driven by your needs. This might be your need for approval,
recognition, status, safety, love, food, shelter - or any one of
a hundred different needs.
So
when thinking about your dreams, I want you to remember this concept
called the hierarchy of needs - you might have come across this
before. It goes like this.When life is a desperate struggle, we
are overwhelmingly consumed with the desire for food. Every waking
moment is spent in pursuit of nourishment. Nothing else matters.
We scrabble the earth from dawn until dusk with little on our mind
apart from the thrill of discovering another root or berry. There
is little time for philosophy or self fulfillment. We work, we sleep,
we eat - if we're lucky.
Food
is the first need, assuming we have basics such as air and water.
If, due to man's ingenuity, we manage to crack the food supply problem,
our next need becomes shelter and warmth - somewhere cozy to lay
our heads at night. If we achieve all of these things, the next
thing we seek is love and belongingness.
And
after that? Recognition, self-esteem and the esteem of our peers.This
is a very important realization for you. It is very likely that
you already have air, water, sufficient food, a roof over your head,
a modest amount of money, and a certain amount of love and friendship.
Therefore your dreams will almost certainly reflect your next need
on the list which is your desire for recognition, self-esteem, admiration,
respect, fame, achievement, etc.
If
you want ten million dollars, then this is almost certainly because
you want to be somebody and have the respect and admiration of society,
not because you need a larger roof over your head or extra food.As
an interesting aside, the modern phenomenon of the serial killer
coincides exactly with a period when, for the first time in history,
most people have adequate food, shelter and warmth.
Next
in the hierarchy of needs comes love, which we will assume is thwarted
for some reason.
So
the next higher need is recognition. Or, in the case of the criminal,
notoriety. Most serial killers when caught and questioned, mentioned
that one motivating factor was the desire to be somebody - a rare
motive in crimes from previous centuries.
Paul
John Knowles who embarked upon a random killing spree in 1972, claiming
the lives of at least 24 victims, declared himself to be “the only
successful member of my family” and positively basked in the media
attention after his arrest. He was subsequently shot dead by an
FBI agent whilst trying to grab a gun after a court appearance.
Recognizing
your desire for adulation, fame, infamy - call it what you will
- helps to clear your head and focus your mind more firmly on your
goals. It can also help you to detect erroneous or incorrect dreams.
Yes, there are such things as incorrect dreams. I would define this
as a dream which is an overly complex or grandiose strategy for
filling a simple need, when a far simpler (and more achievable)
strategy might suffice.
Achieving
a net worth of ten million dollars is actually a difficult task
and one which will exercise you for the next ten or twenty years.
There is absolutely nothing wrong with this, if it is what you really
desire. But if this dream is being driven by a craving for recognition,
admiration or respect then there may be an easier way of satisfying
your desires without going through the twenty years of grief required
to amass ten million.
Perhaps
you can get the recognition you crave in some other simpler way
by writing a book, appearing on television, being a star in your
local community or any one of a hundred easier ways. It's just something
for you to think about.Once you understand that it is our need for
recognition, not money, which drives most people in an affluent
Western society, you will be less puzzled by the things that are
going on around you.
The
rise in crime and delinquency is not caused by poverty, it is caused
by tens of thousands of petty crooks wanting to ‘be somebody,’ or
‘teach society a lesson’ or to 'get respect' - they are, if you
like, ego crimes not fiscal crimes.A century ago most crime was
survival crime. People stole to eat. Vandalism was almost unknown.
A vandal leaves his or her mark on the furniture of society - it
is a statement of ego.
The
dramatic rise in divorce rate has little to do with people being
worse husbands or wives these days, compared with the past. If anything,
they are a lot better. It is driven by people's desire for recognition.
They want to be appreciated. They are not prepared to suffer the
drudgery of marriage without reward.A century ago this would have
been unthinkable. You got on with it because the survival of your
family was at stake. Your precious thoughts of wanting appreciation
were inconsequential in the scrabble for plain survival.Look at
advertising on television. Most products are sold on the basis of
raising your self-esteem, not on the benefits of the product. Most
adverts these days have the hidden message 'be somebody.
'So
learn to look at your dreams with a critical eye. Ask yourself what
the underlying need is behind the dream and then ask yourself if
this is the only way you can achieve it.
Don't
get fixated on the actual method or strategy of getting the need
met; often there are many different ways of achieving satisfaction.
First work out what the actual need is, and then plan the simplest,
most realistic strategy for meeting it.
Many
people struggle throughout their lives to make big money only to
find that when they have got it, they still feel hollow and empty.
This is because the money was just a symbol for the underlying need
- which still hasn't been met.
A
classic case would be a woman who sacrifices everything to reach
the top of her profession and make a lot of money, only to realize
that she has spent twenty years trying to gain her father's approval
and love and this was the way she thought she could get it! What
a hard route - and it didn't work! If only she had recognized the
underlying need (for approval and love) and considered some alternative
strategies, any one of which could have been far easier than the
struggle she put herself through.
Clients
pay $4500 a day to hear Stuart Goldsmith's hard-hitting marketing
advice. Legendary copywriter Gary Halbert recently described him
as "The second best copywriter on the planet!" His sales letters
and adverts have made him many millions of dollars. In his startling
free action guide "Double Your Way To A Million",
Stuart shows how you can change nothing into $1,310,720 without
any capital, simply using your wit, imagination and your natural
abilities.
Claim
your free copy now - Click
Here
|