Why You Should Only Follow One "Guru" At A Time!

By Michael Green

Now as someone who has been fortunate enough to translate that ultimate dream of making enough money 'while I sleep', to give up my day job (if I chose to), I've been troubled about why others work just as hard as me (or harder) online - but never seem to make it to the holy grail of internet profits.

So eventually I conducted a piece of research using the responses from people who have taken my internet marketing mini-course.

And the results were most revealing...

TOO MANY EXPERTS - TOO LITTLE TIME!

Something that I had long suspected and have even experienced for myself, turns out to be absolutely true.

There is a lot of excellent help and advice available out there for online marketers.

In fact you don't need to look very far and you'll soon be stumbling across internet marketing experts that'll tell you much about important subjects like:

• product creation
• autoresponders
• opt-in lists
• follow-up marketing
• choosing the right pricing
• running affiliate programs
• and so on...and so forth...

BUT, confusingly each and every one of these "experts" sets themselves up to be an authoritative "guru".

And now suddenly (for the average Joe trying to make a good living online) the marketplace in advice is overcrowded and *very* confusing.

Sure, a lot of the available information seems to be very good, but where should you start and who should you believe?

Worse still...one expert seems to be contradicting the next and everyone is SHOUTING so loud that you just don't know what to do for the best (or first).

And the result of all this?

COMPLETE PARALYSIS!

Your online work lacks direction. One minute you're following guru "A", next you're dipping into guru "B's" advice, but then an email pops through from guru "S" and what they have to say looks simply irresistible. Suddenly you are being pulled in so many directions that you just can't think where to start!

ONE "GURU" AT A TIME PLEASE!

So what should you be doing to build your own successful online business?

For me (and for those who I have tutored), the answer has been to select one 'all round expert' to follow. Find a marketing "guru" who you feel comfortable with. Someone who you've read a little about and believe can educate you in the rights and wrongs of online product creation and marketing.

Most importantly, take a look at the writing style of the "guru" you are thinking of learning from. And ask yourself?

• Is this a writing style that I can understand?
  
  
• Does this "guru" have a natural ability to put a lot of information across to me in a clear and readable fashion?

And most importantly of all...

• Has this so called "guru" really done this for themselves? Or to put it another way - do they know what they're talking about?

NOW FOCUS ON THIS ONE PERSON UNTIL YOU'VE ACHIEVED ONLINE SUCCESS

Having answered the above questions and chosen your expert - *follow them* until you have become successful yourself.

If you've chosen wisely, then having purchased some of your gurus information, they won't mind when you come back to ask the occasional direct question.

For example, I frequently receive emails like:

"Michael, I read what you said about XYZ, but could you point me in the right direction to achieve this other important challenge?"

Follow a knowledgeable expert and they won't mind sharing a little extra information with you.

But, best of all if you concentrate on one person's advice at a time, you are far more likely to make a success of your own online business - if only because you won't waste loads of your time trying out a little bit from everyone, and being pulled in so many directions that you end up achieving nothing.

To your online marketing success!

Michael Green
Developer of the "Create & Sell Products Online" toolkit.